Chewing Gum
Gum bases: Mainly considered as mouth fresheners, people have been chewing gum for over 5,000 years! Different tree resins or gums like mastic, spruce, sorva and jelutong, as also paraffin or candelilla wax are known, but in the 1800s chicle latex or sap for chewing gum from chicle-sapodilla, tropical evergreen trees began to be widely used because of its smoother and softer texture.
Fillers: Chewing gum fillers are calcium carbonate (mineral/animal origin) and corn starch.
Softeners: Refined vegetable oil or glycerine (animal/vegetable origin) is added to keep the chewing gum fresh, soft and moist.
Sweeteners: Artificial (and said to be harmful) sweeteners like xylitol and mannitol (both plant), sorbitol, saccharine, aspartame and sucralose (all vegan) in place of sugar/corn syrup/beet juice could be used.
Flavourings: Mint flavouring is from aromatic plant oils. Most fruit flavours are artificial, e.g. apple from ethyl acetate and cherry from benzaldehyde.
Preservatives: The preservative/antioxidant used in chewing gum could be BHT/butylated hydroxy toluene which is vegan or BHA/butylated hydroxyanisole which contains hydroquinone prepared from Bombardier beetles.
Disposal: Chewing gum is not biodegradable. Its disposal is a big issue from the hygienic point of view. This is the reason why it is banned on certain campuses. Singapore banned it in 1993 saying it could not be disposed off properly. Moreover, it should not be thrown away even in the garbage because animals and birds may consume it with disastrous effects – it may not kill, but till it is passed out it could cause problems. A few birds that have had chewing gum stuck in their beaks or throat have unfortunately starved to death.
Advertisements cowed down: Chewing gum ads in India mainly focus on making teeth white and avoiding tooth decay, e.g. Happydent, Center Fresh, and Orbit White. A 2005 Orbit ad showed a cow chewing with the tagline “It’s working”. The ad for Chlor-mint also showed cows being fed the chewing gum and then being ridiculously milked for ice cream. Even a disclaimer that this was a “symbolic representation” didn’t stop the ire of a political party. However, an ad for Mentos chewing gum has got away with a disclaimer which reads “Donkeys are not intended to be working animals”.
Page last updated on 18/10/23